Tags routinely bypass consent controls and send personal data to ad vendors without approval. Koru builds a portfolio-wide inventory of every data variable each tag collects, who receives it, and under what consent condition, refreshed with every daily scan.
A Fortune 500 hospitality brand took nearly 3 months to identify and remove ad tags that were transmitting personal and sensitive guest information, all because it lacked a centralized tag and data inventory.
ROI lens: the average GDPR fine in 2024 was €4.5M. Koru's Privacy Inventory surfaces rogue tags within hours of deployment, cuts audit time from months to days, and provides a defensible compliance record.
A centralized inventory of every data variable tracked across all your websites. Know what every tag collects, who receives it, and under what consent condition.
Technical tag variables translated into plain-language privacy reports, readable by your legal, privacy, and marketing teams without developer translation.
Automated recommendations flag tags that send sensitive or personally identifiable data outside consent boundaries. A classification feedback loop improves accuracy over time.
Scans exercise your consent management platform with different consent profiles and verify which tags fire while consent is pending, declined, or granted.
See which vendors receive data from each region and validate regional policy differences, GDPR in Europe, CCPA in California, from one view.
Each daily scan flags newly appearing vendor tags and scripts, so a marketing team member adding a pixel never becomes a compliance surprise at audit time.
Best for: privacy and compliance officers, legal teams, and the marketing leaders who answer to them
Tags frequently fire outside consent boundaries: before a visitor responds to the banner, after they decline, or through vendors the consent platform never knew about. Koru exercises your site with pending, declined, and granted consent profiles on every scan and reports exactly which tags fired in each state.
A tag data inventory is a central record of every data variable each tag collects, the vendor that receives it, and the consent condition it fired under, across your entire website portfolio. Koru refreshes this inventory with every daily scan, so it is always current for legal and privacy teams.
Koru produces plain-language compliance reports, consent-state logs, and vendor data flows by region, giving your privacy team a defensible audit record. Teams typically cut audit preparation from months to days. With average GDPR fines running in the millions of euros, that speed matters.
Yes. Every daily scan flags newly appearing vendor tags and scripts, so a pixel added by a campaign team never becomes a surprise at audit time. AI-powered classification flags tags sending sensitive or personally identifiable data outside consent boundaries.
No. Koru works alongside your consent management platform and verifies that it actually works: that declines are honored, pending states block the right tags, and no vendor receives data it should not. Most consent failures are implementation errors that only independent scanning reveals.
Get a demo and see your own vendor data flows mapped in the first scan.
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